Mutechlab_watch_

"MUJI is not a brand. MUJI does not make products of individuality or fashion, nor does MUJI reflect the popularity of its name in its prices. MUJI creates products with a view toward global consumption of the future. This means that we do not create products that lure customers into believing that "this is best" or "I must have this." We would like our customers to feel the rational sense of satisfaction that comes not with "This is best," but with "this is enough.". "Best" becomes "enough".

Questo è il messaggio globale che da qualche settimana ha segnato il lancio del nuovo sito globale di questa marca/non marca giapponese che a noi di mutechlab piace tanto...